I am writing this post not to share my bad shopping experience (there are hundreds who might be doing it). I am sharing my thoughts from UX (user experience) and CX (customer experience) perspective. I wish that some stakeholders in Snapdeal can take this post as a bit of case study, to contact a ‘design and development agency’ to rework on the whole UX and CX of the store.
Many ecommerce stores including Snapdeal have responded positively to changing shoppers’ preferences and bahavior. However, they often fail to get their priorities right, while planning investment in technology or in customer relationships.