17
Nov
2014

This is an example of a very small project where a client from Beauty and Makeover business wanted me to rewrite a sales page. I have not worked on copywriting for few years now, but my interest in brand stories of late encouraged me to give it a go.

I worked on a quick guide for the voice, tone, and branding style. The objective of this guide was also to get the vocabulary approved, and to identify the keywords to convey the right message in right words.

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13
Nov
2014

Content Professionals: I am working on ’12 Steps to Happiness’, a small EBook primarily for technical communicators. This post Your Brand. Your Story is an excerpt from one of the steps in the book. If you are interested to purchase this affordable (for less than USD 2) EBook, write to me to get a bonus workbook with the EBook, at vinish.garg@thecontentmotorist.com.

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Your brand, Your Story. Vinish GargIf someone asks you in the evening for how was the day, you can share a happy hour that you had in office, a bad meeting, a shared lunch, an important email, or anything else. This is part of your story. However such stories are rarely exciting. This is because you are sharing what really happened; you are being honest but the story is raw.

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04
Nov
2014

I published a post on Medium, as “Technical Communicators: Stop Thinking of These 13 Things“, yesterday.

Here are those 13 thoughts.

I wish the manager assigns that module to B and not to me.

I will start the document in 5 minutes.

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24
Oct
2014

I am writing this post not to share my bad shopping experience (there are hundreds who might be doing it). I am sharing my thoughts from UX (user experience) and CX (customer experience) perspective. I wish that some stakeholders in Snapdeal can take this post as a bit of case study, to contact a ‘design and development agency’ to rework on the whole UX and CX of the store.

Many ecommerce stores including Snapdeal have responded positively to changing shoppers’ preferences and bahavior. However, they often fail to get their priorities right, while planning investment in technology or in customer relationships.

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15
Oct
2014

In last two posts in the case study series, I talked about the the pain points of their existing KB, and what all Zendesk authoring platform offers.

Here in part three, I will explain how we worked on the KB structure, for UX, layout, and styling, and how the team benefited.

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06
Oct
2014

For my KB Case Study series; this is part two where I talk about using Zendesk as an authoring platform. I talked about the KB analysis and problems in part one.

Zendesk is a known and one of the preferred helpdesk systems around. However, Zendesk enables you to create the Help Center too for a product.

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28
Sep
2014

This is the first post in the series where I share my experience of a Knowledgebase (KB) documentation task.

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Knowledgebase Case StudyI approached John (founder of KarmaCRM) in May this year, and I realised that Karma had a very proactive, and capable support team. So far by that time, one of the support team members had written some articles for their KB.

Karma uses Zendesk for their support system, and so they were using Zendesk’s authoring platform for the KB too.

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07
Jun
2014

This post is primarily for Indian information architects, or for you if you are interested to make a career in IA, or if you want to get involved and participate in IA events, in India.

For our work and professional self, we connect and stay updated on what is happening in our industry, in our areas of interest.

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04
May
2014

If you were not a technical communicator!

If you carried the same thought process as an individual, similar approach to problem-solving, same response-mechanism to work and life situations, what could been your full-time profession or business?

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01
May
2014

As technical communicators, we plan documentation that is well-structured, accurate, clear, concise, and accessible. We mingle with taxonomy, DITA, CSS or map Ids, and amidst our limitations, dependencies, and not-to-do’s, we deliver the agreed deliverables.

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